Advertising, Branding, Print Design
A sample of the work completed during my time as a Graphic Designer for the Toronto District School Board. I designed marketing assets, internal documents, promotional materials and templates for school use.
tools used
Illustrator, Photoshop, InDesign, Microsoft Word
I joined a budding design team at the Toronto District School Board to create assets and support the board and it's schools. My responsibilities ranged from editing photographs to designing entire brochures and posters for schools.
InDesign, Illustrator
5.25 x 8.00 in
An anthology written by high school girls which includes advice and tips. Provided the series of stories, I designed the cover, edited illustrations and set all the copy. Additionally, I customized the stories by including 'doodles' and handwritten notes to make each story unique and fun to read. 100 copies of this book were printed and distribute to local libraries.
Illustrator
8.97 x 20.00 in
The Toronto District School Board wanted a newspaper advertisement that promoted the multilingual afterschool programs offered at their schools. This full-page advertisement is lined with caricatures wearing traditional clothing or iconic symbols of different countries in which the language originated from. Each countries' respective flags are incorporated in some way on the clothing. Extensive visual research was completed to differentiate between countries and avoid misrepresentation. This advertisement was printed and distributed on the Toronto Star.
InDesign, Word
I designed brochures to highlight each school's special features and ammenities. I also created easy-to-use templates in Microsoft Word for teachers/school employees to utilize.
Illustrator
Cedarbrae Collegiate Institute wanted a logo, different from their school crest, to match their modern needs. I focused this new identity based on their school mascot and horseshoe motif in the crest. The horse imagery also symbolizes strength, freedom, and progress. The colors herald from both the TDSB logo and Cedarbrae's crest.